# Content curation: what it is and how it works · Zorraquino
> Content curation is selecting, contextualising and sharing third-party content that is relevant to a specific audience.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/content-curation.html

# Content curation

Content curation is the practice of finding, selecting, contextualising and sharing third-party content that is relevant to a specific audience

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Curating means more than forwarding links: it involves filtering a large volume of information, choosing what adds value, organising it and adding a perspective, a summary or an explanation of why it matters. It is common in newsletters, social media profiles and resource sections of websites.

It complements original content within a content marketing strategy and helps build judgement and authority on a subject. It requires crediting and linking sources and respecting copyright; reproducing someone else's content in full is not curation.

Also known as

Curation

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Content marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/content-marketing.html)
- [Aggregator](https://www.zorraquino.com/en/dictionary/internet/aggregator.html)
- [Newsletter](https://www.zorraquino.com/en/dictionary/digital-marketing/newsletter.html)