# Content marketing: what it is and how it works · Zorraquino
> Content marketing creates and distributes useful information to attract, help and maintain a relationship with an audience.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/content-marketing.html

# Content marketing

Content marketing creates and distributes useful information to attract, help and maintain a relationship with an audience

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should respond to questions and needs related to the brand's activity. Its planning connects topics, formats, distribution and measurement. Publishing frequently without offering anything relevant can increase volume without improving the relationship or visibility.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Inbound marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/inbound-marketing.html)
- [Digital marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/digital-marketing.html)
- [Marketing audit](https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-audit.html)