# Converged media: what it is and how it works · Zorraquino
> Converged media describes the coordination of owned, paid and earned media within a strategy.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/converged-media.html

# Converged media

Converged media describes the coordination of owned, paid and earned media within a strategy. A piece of content may be distributed through an owned channel, receive paid promotion and generate third-party references

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The focus is on how [owned media](https://www.zorraquino.com/en/dictionary/advertising/own-media.html) is coordinated with paid distribution and earned coverage, and how their contribution is measured. Their differences do not disappear: editorial control and commercial relationships remain distinct. Nor is it equivalent to an [omnichannel](https://www.zorraquino.com/en/dictionary/digital-marketing/omnichannel.html) approach, which focuses on continuity of experience across channels.

Also known as

PESO model

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Earned media](https://www.zorraquino.com/en/dictionary/advertising/earned-media.html)
- [Paid media](https://www.zorraquino.com/en/dictionary/advertising/paid-media.html)
- [Owned media](https://www.zorraquino.com/en/dictionary/advertising/own-media.html)