# Core business: what it is and how it works · Zorraquino
> The core business is the central activity that explains how a company creates value and sustains itself.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/core-business.html

# Core business

The core business is the central activity that explains how a company creates value and sustains itself

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Identifying it helps prioritise capabilities, investments and partnerships. It can evolve when the market or strategy changes. The activity that generates the most revenue today does not always match the capability that will be decisive for competing in the future.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Business model](https://www.zorraquino.com/en/dictionary/business-model)
- [Business model canvas](https://www.zorraquino.com/en/dictionary/lean/business-model-canvas.html)
- [Business experimentation](https://www.zorraquino.com/en/dictionary/business-experimentation)