# CRM: what it is and how it works · Zorraquino
> CRM is a strategy and a system for managing relationships with customers and sales contacts.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/crm.html

# CRM

CRM is a strategy and a system for managing relationships with customers and sales contacts

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The tool helps organise interactions, opportunities and tasks, but its usefulness depends on processes and data quality. It should support continuity between marketing, sales and customer service. Accumulating contacts without criteria for keeping them up to date reduces its operational value.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Sales funnel](https://www.zorraquino.com/en/dictionary/digital-marketing/sales-funnel.html)
- [Customer retention](https://www.zorraquino.com/en/dictionary/customer-retention)
- [Customer lifetime value](https://www.zorraquino.com/en/dictionary/digital-marketing/ltv.html)