# Cross-selling: what it is and how it works · Zorraquino
> Cross-selling offers complementary products or services alongside an existing purchase or relationship.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/cross-selling.html

# Cross-selling

Cross-selling offers complementary products or services alongside an existing purchase or relationship

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

For example, a software solution can offer a relevant training service. The recommendation should respond to a need and explain the cost. It differs from upselling, which offers a higher-tier option within the same core need.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Upselling](https://www.zorraquino.com/en/dictionary/digital-marketing/up-selling.html)
- [CRO](https://www.zorraquino.com/en/dictionary/digital-marketing/cro-conversion-rate-optimization.html)
- [Customer acquisition cost](https://www.zorraquino.com/en/dictionary/customer-acquisition-cost)