# Crowdsourcing: what it is and how it works · Zorraquino
> Crowdsourcing consists of opening a task or challenge to an external community to obtain distributed contributions.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/crowdsourcing.html

# Crowdsourcing

Crowdsourcing consists of opening a task or challenge to an external community to obtain distributed contributions

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can be used to generate ideas, gather information or solve problems. It requires defining participation, compensation, rights over contributions and selection criteria. Receiving many responses does not guarantee diversity or quality, so evaluation must be part of the design.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Strategic design](https://www.zorraquino.com/en/dictionary/ux/strategic-design.html)
- [Systemic design](https://www.zorraquino.com/en/dictionary/systemic-design)
- [SWOT analysis](https://www.zorraquino.com/en/dictionary/digital-marketing/dafo.html)