# Customer journey: what it is and how it works · Zorraquino
> The customer journey is the path a person takes in their relationship with an organisation to achieve a goal.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/customer-journey.html

# Customer journey

The customer journey is the path a person takes in their relationship with an organisation to achieve a goal

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can include searching, comparing, signing up, using and getting support, with progress and setbacks across channels. Studying it identifies needs, expectations and friction. The customer journey map is the representation of that journey, built for a specific audience and context.

Topics

[Experience and service design](https://www.zorraquino.com/en/dictionary/category/experiencia-y-diseno-de-servicios)

## Related concepts

- [Customer journey map](https://www.zorraquino.com/en/dictionary/customer-journey-map)
- [Service design](https://www.zorraquino.com/en/dictionary/ux/service-design.html)
- [Customer experience](https://www.zorraquino.com/en/dictionary/internet/customer-experience.html)