# D2C: what it is and how it works · Zorraquino
> D2C is a model in which a brand sells directly to the consumer, reducing commercial intermediation.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/d2c.html

# D2C

D2C is a model in which a brand sells directly to the consumer, reducing commercial intermediation

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can make it easier to control the experience and get to know the customer. It also means taking on functions such as acquisition, logistics and customer service. Direct selling can coexist with distributors and other channels if their roles are well defined.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Account-based marketing](https://www.zorraquino.com/en/dictionary/account-based-marketing)
- [AIDA](https://www.zorraquino.com/en/dictionary/digital-marketing/aida.html)
- [Marketing audit](https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-audit.html)