# SWOT analysis: what it is and how it works · Zorraquino
> SWOT analysis organises internal strengths and weaknesses together with external opportunities and threats.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/dafo.html

# SWOT analysis

SWOT analysis organises internal strengths and weaknesses together with external opportunities and threats

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It helps summarise a diagnosis and discuss strategic decisions. Its elements should be specific and backed by evidence. The value appears when the analysis is connected to actions: a list of generic statements gives little basis for prioritising.

Also known as

SWOT

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Opportunity map](https://www.zorraquino.com/en/dictionary/opportunity-map)
- [Opportunity prioritisation](https://www.zorraquino.com/en/dictionary/opportunity-prioritisation)
- [Value proposition](https://www.zorraquino.com/en/dictionary/value-proposition)