# Email deliverability: what it is and how it works
> Email deliverability is the ability of messages to reach recipients in suitable conditions, including landing in the inbox.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/deliverability.html

# Email deliverability

Email deliverability is the ability of messages to reach recipients in suitable conditions, including landing in the inbox

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It depends on authentication, reputation, list quality and sending practices. A message accepted by the server does not necessarily reach the main inbox. It is worth monitoring bounces, complaints and engagement signals.

Also known as

Deliverability

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Variants and linked concepts

- **Bounced emails.** A bounced email could not be delivered, according to the response received. Temporary failures should be distinguished from invalid addresses.
- **Soft bounce.** A soft bounce usually indicates a temporary problem, such as mailbox capacity or unavailability. The specific server response should be reviewed.
- **Hard bounce.** A hard bounce usually indicates a persistent problem, such as a non-existent address. The record should be cleaned up according to the cause.

## Related concepts

- [A/B test](https://www.zorraquino.com/en/dictionary/digital-marketing/ab-testing.html)
- [Reach](https://www.zorraquino.com/en/dictionary/digital-marketing/scope.html)
- [Web analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html)