# Digital out-of-home (DOOH): what it is and how it works
> Digital out-of-home, or DOOH, is outdoor advertising delivered through digital displays, such as screens in streets, stations or commercial spaces.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/dooh.html

# Digital out-of-home (DOOH)

Digital out-of-home, or DOOH, is outdoor advertising delivered through digital displays, such as screens in streets, stations or commercial spaces. It allows creative assets to be changed without replacing a printed poster

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can be bought in different ways, including automated buying. Evaluation needs to consider location, viewing conditions, exposure time and how the [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html) is estimated. A play on a screen does not automatically represent a person who has seen the ad.

Also known as

DOOH, Digital signage advertising

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Street furniture panel (mupi)](https://www.zorraquino.com/en/dictionary/advertising/mupis.html)
- [Programmatic advertising](https://www.zorraquino.com/en/dictionary/advertising/programmatic-advertising.html)
- [QR code](https://www.zorraquino.com/en/dictionary/internet/qr-code.html)