# Experiential marketing: what it is and how it works
> Experiential marketing uses situations and experiences to bring people into contact with a brand proposition. It can combine spaces, interactions and services.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/engagement-marketing.html

# Experiential marketing

Experiential marketing uses situations and experiences to bring people into contact with a brand proposition. It can combine spaces, interactions and services

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its value does not depend solely on intensity or novelty. The experience should be consistent with what the brand offers and make that connection understandable. A striking activity can generate participation without changing perception or purchase behaviour; it is therefore useful to define the intended change and how it will be observed.

Also known as

Engagement marketing, Event marketing

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Brand experience](https://www.zorraquino.com/en/dictionary/branding/brand-experience.html)
- [Sensory marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/sensory-marketing.html)
- [Pop-up shop](https://www.zorraquino.com/en/dictionary/branding/pop-up-store.html)