# Engagement: what it is and how it works · Zorraquino
> Engagement describes the degree of involvement of an audience with a brand, content or product.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/engagement.html

# Engagement

Engagement describes the degree of involvement of an audience with a brand, content or product

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Depending on the context, it can be observed through behaviours such as participation, repeat use or interaction. There is no single formula valid for every channel. To compare results, it is necessary to define which actions are counted and which denominator is used.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Variants and linked concepts

- **Engagement metric.** An engagement rate needs to define actions and a calculation base. Formulas from different platforms may not be comparable.

## Related concepts

- [User-generated content](https://www.zorraquino.com/en/dictionary/digital-marketing/user-generated-content.html)
- [Account-based marketing](https://www.zorraquino.com/en/dictionary/account-based-marketing)
- [AIDA](https://www.zorraquino.com/en/dictionary/digital-marketing/aida.html)