# Eye tracking: what it is and how it works · Zorraquino
> Eye tracking records gaze movements and fixations to study how a visual stimulus is explored.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/eye-tracking.html

# Eye tracking

Eye tracking records gaze movements and fixations to study how a visual stimulus is explored

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is used in research on interfaces, communication and other contexts. Looking at an element does not show that it is understood or preferred. Interpreting the data requires tasks, study conditions and complementary methods that explain the experience.

Topics

[Research and insights](https://www.zorraquino.com/en/dictionary/category/investigacion-e-insights)

## Related concepts

- [Research hypothesis](https://www.zorraquino.com/en/dictionary/research-hypothesis)
- [Qualitative research](https://www.zorraquino.com/en/dictionary/qualitative-research)
- [Quantitative research](https://www.zorraquino.com/en/dictionary/quantitative-research)