# Focus group: what it is and how it works · Zorraquino
> A focus group is a moderated conversation with several people to explore perceptions, language and reactions to a topic.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/focus-group.html

# Focus group

A focus group is a moderated conversation with several people to explore perceptions, language and reactions to a topic

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The interaction can reveal agreements and differences, but it can also produce conformity or influence between participants. It cannot be used to estimate population percentages. Its results should be interpreted within the context and the criteria used to select the group.

Topics

[Research and insights](https://www.zorraquino.com/en/dictionary/category/investigacion-e-insights)

## Related concepts

- [Selection bias](https://www.zorraquino.com/en/dictionary/selection-bias)
- [Sentiment analysis](https://www.zorraquino.com/en/dictionary/sentiment-analysis)
- [Thematic analysis](https://www.zorraquino.com/en/dictionary/thematic-analysis)