# Freemium: what it is and how it works · Zorraquino
> Freemium is a business model that combines a free version with additional paid features or conditions.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/freemium.html

# Freemium

Freemium is a business model that combines a free version with additional paid features or conditions

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The free version makes access and trial easier, while the paid offer must provide enough value to convert part of the user base. Its viability depends on service costs, conversion, retention and the difference between tiers.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [Business model](https://www.zorraquino.com/en/dictionary/business-model)
- [Business experimentation](https://www.zorraquino.com/en/dictionary/business-experimentation)
- [Value proposition](https://www.zorraquino.com/en/dictionary/value-proposition)