# Gap analysis matrix: what it is and how it works
> A gap analysis matrix is a representation that compares an observed situation with a desired one to identify differences.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/gap-analysis.html

# Gap analysis matrix

A gap analysis matrix is a representation that compares an observed situation with a desired one to identify differences. Its structure depends on the problem being analysed

What it means, how it is used and where it comes up, with its related concepts.

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## What it is and how it works

In content planning, it may map audiences, needs or stages against available resources. This is one application, not a universal definition of the format. The matrix is useful when each gap is connected to a decision and evidence, avoiding filling cells simply to complete a framework.

Also known as

Gap matrix, Content gap analysis

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Content marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/content-marketing.html)
- [Sales funnel](https://www.zorraquino.com/en/dictionary/digital-marketing/sales-funnel.html)
- [Buyer persona](https://www.zorraquino.com/en/dictionary/digital-marketing/buyer-persona.html)