# Generation Z: what it is and how it works · Zorraquino
> Generation Z is a demographic category that follows millennials. The years that define the cohort depend on the source.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/generation-z.html

# Generation Z

Generation Z is a demographic category that follows millennials. The years defining the cohort depend on the source and do not constitute a universal classification

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Growing up during the expansion of digital services does not mean everyone has the same experience. Access, country and family circumstances influence people's practices. In marketing, the label should be accompanied by research into needs and behaviour; it does not replace segmentation that helps inform decisions.

Also known as

Gen Z, Zoomers, Centennials

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Millennial](https://www.zorraquino.com/en/dictionary/digital-marketing/millennial.html)
- [Generation X](https://www.zorraquino.com/en/dictionary/digital-marketing/generation-x.html)
- [TikTok](https://www.zorraquino.com/en/dictionary/digital-marketing/tiktok.html)