# Geotargeting: what it is and how it works · Zorraquino
> Geotargeting adapts the distribution of content or advertising using location information.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/geotargeting.html

# Geotargeting

Geotargeting adapts the distribution of content or advertising using location information. It can use broad areas or more precise signals, with varying levels of accuracy

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

An estimated location is not the same as knowing a person's exact whereabouts. The design should explain what information it uses and for what purpose, and comply with applicable conditions. A message's relevance also depends on context and need, not just geographical proximity.

Also known as

Geographic targeting, Location targeting

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Geomarketing](https://www.zorraquino.com/en/dictionary/digital-marketing/geomarketing.html)
- [Location-based advertising (LBA)](https://www.zorraquino.com/en/dictionary/digital-marketing/location-based-advertising.html)
- [Google Ads](https://www.zorraquino.com/en/dictionary/advertising/google-adwords.html)