# Growth hacking: what it is and how it works · Zorraquino
> Growth hacking is an approach to growth based on rapid experiments on product, acquisition and retention.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/growth-hacking.html

# Growth hacking

Growth hacking is an approach to growth based on rapid experiments on product, acquisition and retention

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its usefulness depends on clear hypotheses, measurement and accumulated learning. An action with one-off results does not demonstrate sustainable growth. Customer quality, costs and effects on the experience should be evaluated, as well as increases in volume.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Data-driven marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/data-driven-marketing.html)
- [Account-based marketing](https://www.zorraquino.com/en/dictionary/account-based-marketing)
- [AIDA](https://www.zorraquino.com/en/dictionary/digital-marketing/aida.html)