# Guerrilla marketing: what it is and how it works
> Guerrilla marketing brings together activities that use creativity and unconventional resources to attract an audience's attention.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/guerrilla-marketing.html

# Guerrilla marketing

Guerrilla marketing brings together activities that use creativity and unconventional resources to attract an audience's attention. It can take place in physical or digital spaces

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It is not defined solely by a small budget or by taking place in the street. The idea should relate to the brand and offer something understandable to the people who encounter it. Visual impact does not justify interfering with safety, the environment or people's ability to decide whether to participate.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Street marketing](https://www.zorraquino.com/en/dictionary/advertising/street-marketing.html)
- [Ambush marketing](https://www.zorraquino.com/en/dictionary/advertising/ambush-marketing.html)
- [Buzz](https://www.zorraquino.com/en/dictionary/advertising/buzz.html)