# HEART metrics: what it is and how it works · Zorraquino
> HEART is a framework for evaluating experiences through happiness, engagement, adoption, retention and task success.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/heart-metrics.html

# HEART metrics

HEART is a framework for evaluating experiences through happiness, engagement, adoption, retention and task success

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its dimensions stand for Happiness, Engagement, Adoption, Retention and Task Success. Each team should select metrics and signals that match its objectives. It is not necessary to measure every dimension in every project, and more activity should not be confused with a better experience.

Also known as

HEART framework

Topics

[Experience and service design](https://www.zorraquino.com/en/dictionary/category/experiencia-y-diseno-de-servicios)

## Related concepts

- [Content design](https://www.zorraquino.com/en/dictionary/content-design)
- [Empty state](https://www.zorraquino.com/en/dictionary/empty-state)
- [Conversion form](https://www.zorraquino.com/en/dictionary/internet/conversion-form.html)