# Inbound marketing: what it is and how it works · Zorraquino
> Inbound marketing attracts and supports potential customers through content and experiences relevant to their needs.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/inbound-marketing.html

# Inbound marketing

Inbound marketing attracts and supports potential customers through content and experiences relevant to their needs

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It links discovery, information and follow-up with the decision process. It can rely on search engines, content and automation. To assess its contribution, content consumption should be connected with opportunities and results, without attributing every conversion to the last touchpoint.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Content marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/content-marketing.html)
- [Marketing audit](https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-audit.html)
- [Email marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/email-marketing.html)