# Influencer: what it is and how it works · Zorraquino
> An influencer is a person whose presence and relationship with an audience can influence opinions or decisions.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/influencer.html

# Influencer

An influencer is a person whose presence and relationship with an audience can influence opinions or decisions. That influence can exist with or without paid professional activity

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

In a commercial collaboration, relevance, credibility and [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html) quality matter alongside audience size. The advertising relationship should be clear to the people receiving the content. Follower count alone determines neither the effectiveness of an activity nor all the obligations that apply to a creator.

Also known as

Content creator, Creator

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Influencer marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/influencer-marketing.html)
- [Brand ambassador](https://www.zorraquino.com/en/dictionary/branding/brand-ambassador.html)
- [Follower](https://www.zorraquino.com/en/dictionary/digital-marketing/follower-social-network.html)