# Infomediary: what it is and how it works · Zorraquino
> An infomediary gathers, organises and provides information from multiple sources, deriving value from that role.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/infomediary.html

# Infomediary

An infomediary is an intermediary that gathers, organises and makes available information from a range of sources, deriving value from that role

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The concept became popular in the late 1990s with the rise of the internet. Some infomediaries serve consumers, such as comparison sites, review platforms or guides that help people choose between products and services; others serve businesses, collecting data on markets, audiences or consumer habits.

They are funded through advertising, transaction commissions or the sale of information and services. In Spain the term “infomediary sector” is also used for companies that reuse public-sector information, such as geographic, land registry or company data, to create value-added products.

Also known as

Information intermediary

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Aggregator](https://www.zorraquino.com/en/dictionary/internet/aggregator.html)
- [Shopbot](https://www.zorraquino.com/en/dictionary/internet/shopbot.html)
- [Vertical portal](https://www.zorraquino.com/en/dictionary/internet/vertical-portal.html)