# Stories: what it is and how it works · Zorraquino
> Stories are posts designed to be consumed as a short sequence, often for a limited period. Their behaviour depends on the platform.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/instagram-stories.html

# Stories

Stories are posts designed to be consumed as a short sequence, often for a limited period. Their behaviour depends on the platform

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

They can combine images, video, text and interaction. It should not be assumed that every story disappears after twenty-four hours or that its statistics cease to be available at the same time. The piece needs an understandable message and a pace that allows people to read and interact, including those who require more time or alternative means of access.

Also known as

Instagram Stories, Status

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Instagram](https://www.zorraquino.com/en/dictionary/internet/instagram.html)
- [Snapchat](https://www.zorraquino.com/en/dictionary/internet/snapchat.html)
- [Fleets](https://www.zorraquino.com/en/dictionary/digital-marketing/fleets.html)