# Keyword Planner: what it is and how it works · Zorraquino
> Keyword Planner is a Google Ads tool for exploring search ideas and campaign-related estimates.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/keyword-planner.html

# Keyword Planner

Keyword Planner is a Google Ads tool for exploring search ideas and campaign-related estimates. Its data helps prepare scenarios for investment and query selection

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

[Google Ads](https://www.zorraquino.com/en/dictionary/advertising/google-adwords.html) estimates do not equate to guaranteed demand or future results. Search volume, advertising competition and organic ranking difficulty need to be distinguished. Its usefulness lies in guiding questions and grouping queries by intent, without turning a volume range into a sales forecast.

Also known as

Google Keyword Planner

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Google Ads](https://www.zorraquino.com/en/dictionary/advertising/google-adwords.html)
- [Keyword](https://www.zorraquino.com/en/dictionary/digital-marketing/keywords.html)
- [Long-tail keyword](https://www.zorraquino.com/en/dictionary/digital-marketing/long-tail-keyword.html)