# Keyword: what it is and how it works · Zorraquino
> A keyword is a term or phrase used to analyse and target searches related to a need.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/keywords.html

# Keyword

A keyword is a term or phrase used to analyse and target searches related to a need

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

In SEO it is important to understand intent, context and language variants, not just the literal term. A single page can answer several related queries. Selection should connect demand, usefulness for the audience and relevance to the business.

Also known as

Keywords

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Related concepts

- [SEO](https://www.zorraquino.com/en/dictionary/digital-marketing/search-engine-optimization.html)
- [Long-tail keyword](https://www.zorraquino.com/en/dictionary/digital-marketing/long-tail-keyword.html)
- [On-page SEO](https://www.zorraquino.com/en/dictionary/internet/on-site-seo.html)