# Kick-off meeting: what it is and how it works · Zorraquino
> The kick-off meeting aligns the people involved before a project starts.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/kick-off-meeting.html

# Kick-off meeting

The kick-off meeting aligns the people involved before a project starts

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It clarifies objectives, scope, responsibilities, dependencies, schedule and decision-making mechanisms. It also helps identify uncertainties that require research. Its outcome should be documented so that agreements can be consulted and reviewed during the work.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Related concepts

- [SWOT analysis](https://www.zorraquino.com/en/dictionary/digital-marketing/dafo.html)
- [Benchmarking](https://www.zorraquino.com/en/dictionary/branding/benchmarking.html)
- [Brainstorming](https://www.zorraquino.com/en/dictionary/lean/brainstorming.html)