# Kissmetrics: what it is and how it works · Zorraquino
> Kissmetrics is an analytics tool focused on studying user and customer behaviour. It is associated with the analysis of journeys, funnels and continued use.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/kissmetrics.html

# Kissmetrics

Kissmetrics is an analytics tool focused on studying user and customer behaviour. It is associated with the analysis of journeys, funnels and continued use

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

A tool of this kind requires consistent definitions of identity and events. The quality of the analysis depends on that instrumentation and the questions being asked. The product's name does not establish that its data is complete or directly comparable with another platform's data.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Web analytics](https://www.zorraquino.com/en/dictionary/digital-marketing/web-analytics.html)
- [Conversion funnel](https://www.zorraquino.com/en/dictionary/digital-marketing/conversion-funnel.html)
- [Google Analytics 4](https://www.zorraquino.com/en/dictionary/advertising/google-analytics.html)