# KPI: what it is and how it works · Zorraquino
> A KPI is a key indicator chosen to assess progress towards a specific objective. It should have a definition, a source, a frequency and an owner.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/kpi-key-performance-indicator.html

# KPI

A KPI is a key indicator chosen to assess progress towards a specific objective

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should have a definition, a source, a frequency and an owner. What sets it apart from any other metric is its usefulness for decision-making. A dashboard with too many KPIs can make it hard to see what needs attention.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Dashboard](https://www.zorraquino.com/en/dictionary/advertising/dashboard.html)
- [Vanity metric](https://www.zorraquino.com/en/dictionary/digital-marketing/vanity-metrics.html)
- [Reach](https://www.zorraquino.com/en/dictionary/digital-marketing/scope.html)