# Laggards: what it is and how it works · Zorraquino
> Laggards is the name used for late adopters in certain models of innovation diffusion.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/laggards.html

# Laggards

Laggards is the name used for late adopters in certain models of innovation diffusion. It describes a relative position in the adoption process, not a fixed personal characteristic

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Percentages associated with a theoretical curve should not be presented as a universal breakdown of every market. Later adoption may reflect costs, trust, access or a lack of need. Understanding those reasons is more useful than attributing resistance to change to the entire group.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Early adopter](https://www.zorraquino.com/en/dictionary/lean/early-adopter.html)
- [Product life cycle](https://www.zorraquino.com/en/dictionary/digital-marketing/product-life-cycle.html)
- [Tipping point](https://www.zorraquino.com/en/dictionary/digital-marketing/tipping-point.html)