# Lead nurturing: what it is and how it works · Zorraquino
> Lead nurturing supports contacts with communications relevant to their situation and decision process.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/lead-nurturing.html

# Lead nurturing

Lead nurturing supports contacts with communications relevant to their situation and decision process

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can respond to interests, actions or changes of stage, combining automation and human attention. It needs useful content and a reasonable frequency. Sending the same sequence to every contact does not guarantee that their needs are being met.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Lead](https://www.zorraquino.com/en/dictionary/digital-marketing/lead.html)
- [Lead magnet](https://www.zorraquino.com/en/dictionary/digital-marketing/lead-magnet.html)
- [Lead scoring](https://www.zorraquino.com/en/dictionary/digital-marketing/lead-scoring.html)