# Lead: what it is and how it works · Zorraquino
> A lead is a contact who has shown identifiable interest in an offer or has entered a defined sales process.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/lead.html

# Lead

A lead is a contact who has shown identifiable interest in an offer or has entered a defined sales process

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Its operational meaning should be agreed between marketing and sales. A sign-up may be for information only and not imply purchase intent. Fit, need and context should be assessed before treating every contact as an opportunity.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Lead magnet](https://www.zorraquino.com/en/dictionary/digital-marketing/lead-magnet.html)
- [Lead nurturing](https://www.zorraquino.com/en/dictionary/digital-marketing/lead-nurturing.html)
- [Lead scoring](https://www.zorraquino.com/en/dictionary/digital-marketing/lead-scoring.html)