# Lightbox: what it is and how it works · Zorraquino
> A lightbox is an overlay that highlights content, usually an image, while reducing the prominence of the rest of the page.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/lightbox.html

# Lightbox

A lightbox is an overlay that highlights content, usually an image, while reducing the prominence of the rest of the page. It may allow resources to be enlarged and browsed without leaving the context

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

If it behaves as a modal dialog, it should manage focus, provide an understandable way to close it and return the person to their starting point. The term has also been used as a commercial name for advertising formats, but this does not determine how all lightboxes behave.

Also known as

Lightbox ad

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Expandable banner](https://www.zorraquino.com/en/dictionary/advertising/extensible-banner.html)
- [Pop-up](https://www.zorraquino.com/en/dictionary/advertising/pop-up.html)
- [User interface](https://www.zorraquino.com/en/dictionary/internet/user-interface.html)