# Link juice: what it is and how it works · Zorraquino
> Link juice is an SEO metaphor for the importance attributed to links between pages.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/link-juice.html

# Link juice

Link juice is an SEO metaphor for the importance attributed to links between pages. It does not describe a visible or uniform quantity that can be measured and distributed like a liquid

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Search systems interpret links alongside many other signals. A useful application is to create relevant relationships between content and make it easier to discover. Accumulating or restricting links to manipulate a supposed distribution does not replace clear architecture or content that answers the query.

Also known as

Link equity, Link authority

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [PageRank](https://www.zorraquino.com/en/dictionary/digital-marketing/google-pagerank.html)
- [Internal linking](https://www.zorraquino.com/en/dictionary/internal-linking)
- [Link sculpting](https://www.zorraquino.com/en/dictionary/digital-marketing/link-sculpting.html)