# Link popularity: what it is and how it works · Zorraquino
> Link popularity estimates a page’s importance from the number and quality of links it receives.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/link-popularity.html

# Link popularity

Link popularity is an estimate of a page’s importance based on the number and quality of links it receives from other sites

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It was one of the first criteria search engines used to rank results, on the basis that each link acts as a recommendation. Google formalised it with the PageRank algorithm, which gives more weight to links from pages that are themselves important.

The term is little used today: search engines combine links with many other signals, such as content relevance, search intent and page experience, and they discount or neutralise artificial links. The authority scores offered by third-party tools are each provider’s own approximations, not the values Google uses.

Also known as

Web popularity

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [PageRank](https://www.zorraquino.com/en/dictionary/digital-marketing/google-pagerank.html)
- [Backlink](https://www.zorraquino.com/en/dictionary/digital-marketing/backlinks.html)
- [Link building](https://www.zorraquino.com/en/dictionary/digital-marketing/link-building.html)