# Location-based services (LBS): what it is and how it works
> Location-based services, or LBS, use geographical information to provide features such as directions, nearby results or content related to a place.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/location-based-services.html

# Location-based services (LBS)

Location-based services, or LBS, use geographical information to provide features such as directions, nearby results or content related to a place

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Location may come from sensors, information provided by the person or estimates such as an [IP address](https://www.zorraquino.com/en/dictionary/internet/ip-address.html). Their accuracy and permissions are not identical. The interface should explain the use and allow an incorrect location to be corrected. A device's technical permission does not cover all the conditions governing data processing either.

Also known as

LBS, Geolocation services

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Location-based advertising (LBA)](https://www.zorraquino.com/en/dictionary/digital-marketing/location-based-advertising.html)
- [Google Maps](https://www.zorraquino.com/en/dictionary/internet/google-maps.html)
- [Proximity marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/proximity-marketing.html)