# Lookalike audiences: what it is and how it works
> A lookalike audience is an audience modelled on similarities to a reference group.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/lookalike-audiences.html

# Lookalike audiences

A lookalike audience is an audience modelled on similarities to a reference group. It is used in advertising to explore people with characteristics related to an initial audience

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The quality of the resulting [audience](https://www.zorraquino.com/en/dictionary/advertising/audiencie.html) depends on the source data and the platform's method. Similarity does not guarantee interest or a specific probability of purchase. Before assessing performance, it is necessary to distinguish which population serves as the reference and how the quality of new relationships is checked.

Also known as

Lookalikes, Similar audiences

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Facebook Ads](https://www.zorraquino.com/en/dictionary/digital-marketing/facebook-ads.html)
- [Target audience](https://www.zorraquino.com/en/dictionary/digital-marketing/target.html)
- [Remarketing](https://www.zorraquino.com/en/dictionary/digital-marketing/remarketing.html)