# Megatrend: what it is and how it works · Zorraquino
> A megatrend is a broad, sustained transformation that affects many sectors, regions or ways of life.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/macrotrend.html

# Megatrend

A megatrend is a broad, sustained transformation that affects many sectors, regions or ways of life

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It may be linked to demographic, technological, cultural or economic change. Analysing it requires observing different paces and impacts. A megatrend describes a direction of change, but does not on its own determine how each market or social group will respond.

Also known as

Macrotrend

Topics

[Trends and foresight](https://www.zorraquino.com/en/dictionary/category/tendencias-y-prospectiva)

## Related concepts

- [Trend](https://www.zorraquino.com/en/dictionary/digital-marketing/trend.html)
- [Driver of change](https://www.zorraquino.com/en/dictionary/driver-of-change)
- [Trend analyst](https://www.zorraquino.com/en/dictionary/digital-marketing/trend-analyst.html)