# Marketing audit: what it is and how it works · Zorraquino
> A marketing audit examines strategy, activities and results to identify problems and opportunities for improvement.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-audit.html

# Marketing audit

A marketing audit examines strategy, activities and results to identify problems and opportunities for improvement

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It reviews audiences, proposition, channels, resources, data and sales coordination. It should connect findings with prioritised decisions. A list of metrics without objectives or context does not make it possible to judge whether marketing is contributing to the business.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Email marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/email-marketing.html)
- [Inbound marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/inbound-marketing.html)
- [Data-driven marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/data-driven-marketing.html)