# Marketing mix: what it is and how it works · Zorraquino
> The marketing mix brings together the coordinated decisions through which an organisation takes its proposition to market.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-mix.html

# Marketing mix

The marketing mix brings together the coordinated decisions through which an organisation takes its proposition to market

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

The classic model considers product, price, place and promotion; other approaches add service dimensions. Its usefulness lies in analysing how these affect one another. Attractive communication does not make up for an offer or distribution that is inconsistent with the chosen audience.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Marketing audit](https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-audit.html)
- [Email marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/email-marketing.html)
- [Inbound marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/inbound-marketing.html)