# Marketing plan: what it is and how it works · Zorraquino
> A marketing plan connects a diagnosis with objectives, audiences, proposition, actions, resources and measurement.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-plan.html

# Marketing plan

A marketing plan connects a diagnosis with objectives, audiences, proposition, actions, resources and measurement

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should explain the priorities and how they contribute to the business. It is reviewed in light of results and market changes. A publishing calendar can be part of the plan, but it does not replace the strategy or the criteria for allocating budget.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Marketing audit](https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-audit.html)
- [Email marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/email-marketing.html)
- [Inbound marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/inbound-marketing.html)