# Memorability: what it is and how it works · Zorraquino
> In usability, memorability is the ease with which a person can resume using a product after a period of non-use.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/memorability.html

# Memorability

In usability, memorability is the ease with which a person can resume using a product after a period of non-use. It is particularly important for occasional tasks

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

Conventions, clear labels and visible options can make returning easier. It is not the same as brand recall. In a [usability](https://www.zorraquino.com/en/dictionary/internet/usability.html) evaluation, it is studied by observing how people resume tasks and what help they need, taking into account previous learning and the time elapsed between uses.

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [Usability](https://www.zorraquino.com/en/dictionary/internet/usability.html)
- [Usability testing](https://www.zorraquino.com/en/dictionary/ux/usability-testing.html)
- [Heuristic evaluation](https://www.zorraquino.com/en/dictionary/digital-marketing/heuristic-analysis.html)