# SEO title: what it is and how it works · Zorraquino
> The title is the document title defined in HTML and one of the signals search engines use to present a page.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/meta-title.html

# SEO title

The title is the document title defined in HTML and one of the signals search engines use to present a page

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should describe the topic precisely and distinguish it from other pages. It can include the brand when that adds context. The search engine may display a different title; no fixed length guarantees it will be shown in full.

Also known as

Meta title, Title tag

Topics

[SEO, content and GEO](https://www.zorraquino.com/en/dictionary/category/seo-contenidos-y-geo)

## Related concepts

- [AEO](https://www.zorraquino.com/en/dictionary/aeo)
- [SEO cannibalisation](https://www.zorraquino.com/en/dictionary/keyword-cannibalisation)
- [Entity in SEO](https://www.zorraquino.com/en/dictionary/seo-entity)

## References

- [Google: title links in search results](https://developers.google.com/search/docs/appearance/title-link)