# Microcopy: what it is and how it works · Zorraquino
> Microcopy is the short text that guides actions and explains states within an experience.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/microcopy.html

# Microcopy

Microcopy is the short text that guides actions and explains states within an experience

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It appears on buttons, forms, error messages, help text and confirmations. Its role is to reduce uncertainty with precise information at the right moment. It should stay consistent with the brand voice without making it harder for people to understand what they can do.

Topics

[Experience and service design](https://www.zorraquino.com/en/dictionary/category/experiencia-y-diseno-de-servicios)

## Related concepts

- [Content design](https://www.zorraquino.com/en/dictionary/content-design)
- [Empty state](https://www.zorraquino.com/en/dictionary/empty-state)
- [Conversion form](https://www.zorraquino.com/en/dictionary/internet/conversion-form.html)