# Microtrend: what it is and how it works · Zorraquino
> A microtrend is a recognisable change in a specific group, practice or context that may have limited reach.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/microtrend.html

# Microtrend

A microtrend is a recognisable change in a specific group, practice or context that may have limited reach

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It can anticipate larger transformations or remain within a niche. To assess it, it is worth studying its continuity, its causes and the conditions that would help it spread. Visibility on social media is not enough to show that the behaviour is widespread.

Topics

[Trends and foresight](https://www.zorraquino.com/en/dictionary/category/tendencias-y-prospectiva)

## Related concepts

- [Trend](https://www.zorraquino.com/en/dictionary/digital-marketing/trend.html)
- [Driver of change](https://www.zorraquino.com/en/dictionary/driver-of-change)
- [Trend analyst](https://www.zorraquino.com/en/dictionary/digital-marketing/trend-analyst.html)