# Mockup: what it is and how it works · Zorraquino
> A mockup is a visual representation of a proposal that shows how it will look before it is produced or developed.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/mockup.html

# Mockup

A mockup is a visual representation of a proposal that shows how it will look before it is produced or developed

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It makes it possible to review layout, identity and hierarchy in a specific context. It may be static and not show how the interaction works. To validate behaviour or task comprehension, a prototype that allows people to go through the experience is usually needed.

Topics

[Experience and service design](https://www.zorraquino.com/en/dictionary/category/experiencia-y-diseno-de-servicios)

## Related concepts

- [Content design](https://www.zorraquino.com/en/dictionary/content-design)
- [Empty state](https://www.zorraquino.com/en/dictionary/empty-state)
- [Conversion form](https://www.zorraquino.com/en/dictionary/internet/conversion-form.html)