# MMS: what it is and how it works · Zorraquino
> MMS is a mobile messaging service that allows multimedia content, such as images and audio, to be sent alongside text.
URL: https://www.zorraquino.com/en/dictionary/digital-marketing/multimedia-messaging-service.html

# MMS

MMS is a mobile messaging service that allows multimedia content, such as images and audio, to be sent alongside text. Delivery and playback capabilities depend on the operator and device

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It differs from SMS in the types of content supported, and from messaging applications in how it operates. In commercial communication, choosing a multimedia format does not ensure greater attention. Compatibility, cost, clarity and recipients' expectations need to be considered.

Also known as

Multimedia message

Topics

[Marketing and sales](https://www.zorraquino.com/en/dictionary/category/marketing-y-ventas)

## Related concepts

- [SMS](https://www.zorraquino.com/en/dictionary/digital-marketing/short-message-service.html)
- [SMS and MMS marketing](https://www.zorraquino.com/en/dictionary/digital-marketing/marketing-sms-mms.html)
- [WhatsApp](https://www.zorraquino.com/en/dictionary/digital-marketing/whatsapp.html)